Showroom: The New Horizontal Shower from Dornbracht

Dornbracht’s new Horizontal Shower debuts at Snyder Diamond in Santa Monica next week. Image courtesy Dornbracht.At Dornbracht, they think a lot about water—in both practical and philosophical terms. One of the most recent outgrowths of their singular fascination is the company’s new Horizontal Shower, which blends cutting edge technology with an emphasis on physical wellbeing. As Pat Jarvis, Dornbracht’s Vice President of Sales & Marketing for North America, puts it, “We wanted to do something with water that hadn’t been before.”

The kernel behind the new introduction is the Vichy shower and its horizontal array of showerheads intended to restore the body and mind. Typically, the design of those showers tends toward the clunky—not particularly elegant or cutting edge. With the Horizontal Shower, Dornbracht flipped the script, devising a series of six simple, chic water bars set into a shower field.

What really makes the new Horizontal shower unique, though, is the technology underpinning it. Dubbed an eTool, the main operating element offers multiple, pre-programmed “choreographies” that adjust water temperature, flow and intensity to create a singular experience. (The Horizontal Shower, along with Dornbracht’s Vertical Shower, introduced last year, are early parts of the company’s larger “Smart Water” effort to merge design and and 21st-century technology.)

Jarvis notes the Horizontal Shower, intended for both residential and hospitality applications, was developed with the needs of architects and designers in mind. “They can choose how they want to put them in,” he says. “And create what they want to create—one client installed it like a beach chair so it’s not flat.”

Dornbracht’s new idea will make its North American debut at Snyder Diamond in Santa Monica on May 23. Be sure to check it out. And be on the lookout for more innovative water developments in the bathroom and beyond. 

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