FORM Culture: Stickyworld and the New Design Museum

Stickyworld has created an innovative, interactive virtual tour to showcase the story of the Design Museum’s new location in London. Image via Stickyworld. Before the Design Museum in London opens the doors to its new location in 2015, visitors in both the real and virtual worlds, will have had an opportunity to get up-close with the vastly larger space thanks to an immersive tool created by Stickyworld. A London-based company itself, Stickyworld builds interactive visual forums designed to foster discussion on projects ranging from design review, city planning and beyond. “Our business offers a new way of capturing feedback on the built environment,” says Michael Kohn, Stickyworld’s founder and CEO.

The program works like this. Visitors from anywhere in the world can click a link on their own devices to take them to the presentation. From there, you can take a virtual tour of renderings of the museum as well as see the actual work in progress. Each image, and this is the great innovation Stickyworld provides, gives viewers the chance to post a virtual sticky note on an image—to leave a comment or a question on a specific topic, referencing a specific visual. A member of the museum staff or from the architecture firm will respond. “We’ve come up with a way for people to have exacting, knowledge rich conversations about visuals,” says Kohn. “They can frame their exact point of view and have a conversation about just that picture.”

Stickyworld’s technology suggests applications elsewhere in the museum. On-site visitors—and viewers from afar—could virtually enter storage areas to see pieces not on regular display, say because of condition or lack of space, to gain a richer understanding of the collection. It could also be used as an archive for temporary exhibitions, so, Kohn says, “If you can’t make it, the doors are still open, and you can continue the conversation.”

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