SHOWROOM: Good Lines

Cromatti’s line of sleek, minimalist furnishings allows customers to customize the designs.Image courtesy Cromatti.

Let’s face it. We’re living in a neutral world. Just ask Dan Maddox, CEO of the LA–based Cromatti. “We saw how most home products are offered in a limited range of neutral colors and wanted to create something different,” he says. “We believe color is a celebration of life.” To that end, he teamed with Alan Rauta to create a collection of furnishings that emphasizes clean lines and color not to mention choice.

The range includes designs ranging from nesting, side and sofa tables to stools, benches and even an upholstered ottoman. Each has a simple profile—there’s nothing extraneous to be found on these—and a sleek finish. For inspiration, Maddux found it in sources as varied contemporary sculpture and automotive design. “I have always been mesmerized when looking into one of Jeff Koons’s shiny metal sculptures or a classic, just waxed car,” says Maddox. “The reflection is so distorted in color and shape. I wanted to create furniture that is functional and has that magic in the reflection.”

Beyond their good looks, what also sets these pieces apart is the options. You see, you can choose your model and then make it wholly your own. Want a barstool in bright blue with purple fabric on the cushion? You’re in luck. For the steel frames, you can choose from the usual suspects (white, black, you get the drift) or go bold with red, blue or teal. Cushions, in either fabric or leather, come in a rainbow of shades, too, and you can choose from three different glass options.

As Maddox puts it, “The purpose of Cromatti is to give our customers the power to create furniture as unique as they are. Cromatti is different from other furniture companies because our items transform to your style and not the other way around; it can be vivid and daring or calm and subdued.”

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