The FORM Questionnaire: Beatrice Girelli, Owner and Principal Designer of Indidesign

Beatrice Girelli’s firm, Indidesign, has a large hospitality portfolio, which includes the Hokulani, a hotel on Oahu. Photograph Taggart Sorenson/courtesy Indidesign.

With a portfolio of globe-spanning hospitality projects, architect Beatrice Girelli has her finger of the pulse of world design, so we asked the Italian-trained owner and principal designer of LA–based Indidesign to give us her take on the state of design. Here, she shares her thoughts on the future of her profession, along with her thoughts on color—yes and no—and the objects near and dear to her heart. 

What direction do you see the profession heading?

Despite the current trends that have seen major companies merging or selling to form design conglomerates, I see ourselves staying true to our values and keep working to strengthen our individuality.

What buildings/spaces inspire you? 

Those that retain a strong architectural identity but manage to pay homage to their context at the same time.     

Where else do you find inspiration? 

Casually manifested design ingenuity.  Silence.

What are your three favorite objects? 

A small silver skull pendant that I wear every day. My passport. My AmEx.

Who are some of your favorite young architects/designers? 

Our team, whose average age ranges between 25 and 35. Jewelry designer Giselle Ganne and in fashion Gareth Pugh. 

If you could live anywhere, where it would it be (a location or specific structure)? 

Punaka or Gangtey in Bhutan , at least part of the year.

A decade from now, what trends will be cringeworthy? 

Crotch drop pants.

Image courtesy Indidesign. What current trends will stand the test of time? 

3D printing, which will revolutionize all industry and the way we manufacture and conceptualize our designs.

Color—yes or no? 

Yes in our projects, less in my wardrobe.

Do you collect? If so, what and why? 

Not obsessively, but I love rings, and I have many. It could probably be considered a mini collection although I never thought of it that way.   

What are you reading? 

Right now, the last issue of Monocle.

What are you wearing? 

Casual but tailored, layers, high-low mixed together. Some my favorites are Rick Owens, Balmain, Zadig and Voltaire, Fiorentini and Baker for shoes.

What are you eating? 

Organic and local as much as possible. No meat. GF. 

Do you listen to music while you’re working? 

Absolutely, we have a sound system throughout the office and it is the first thing to be turned on, before we even turn the alarm off.

Are you a sketcher or a computer person? 

Both, depending on the task at hand. I travel with a tablet—laptop  which offers the ability to merge the two.

Social media—yes or no? 

Yes as long as long you don’t give up on real physical social interaction.

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