A House Built on 200 Million Clicks

Swedish architects Bolle Tham and Martin Videgård of  Tham & Videgård wanted to harness the power of big data to envision the type of housing Swedes want most. They turned to the country’s most popular property portal, Hemnet, to analyze data from properties listed on the site between January and October 2014. The architects reviewed price, area, floor plans, among other details, and interpreted it through a historical lens, considering local materials, craftsmanship and building tradition.

“In collaboration with the 2 million Swedes that visit Hemnet each month, we have transformed ones and zeros into bricks and mortar,” said Staffan Tell, spokesperson at Hemnet. The resulting house, known as the House of Clicks, is a one-and-a-half story, 1,115-square-foot home that combines the elements of a traditional “Falu Red” house with a functional box design.

“We wanted to unite the data from Hemnet with two iconic Swedish house types, each with its own distinct style: the rationalism of a functionalist box and the craftsmanship of a red wooden cottage,” said Bolle Tham, architect. He continues: “The result is a contemporary home formed by the people, accessible to those planning to buy a new home.”

The architects also reviewed interior preferences and discovered that Swedes favored the color white, hardwood parquet and stone countertops. Open-plan living spaces were important as well as a kitchen that provided a place for not only cooking but social interaction.

Tham & Videgård are known for their progressive designs including the Treehotel in Harads and the Summerhouse Lagnö.


Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>