With an emphasis on modern design, FORM fills a unique niche featuring emerging talents and precedent- setting work in the areas of architecture, interior, landscape, furniture, product design, materials, and technology. FORM’s aim is to showcase high-concept projects that provoke and inspire. Technology coverage highlights how the manufacturing and design disciplines are bridged, for example, by electronic media, molding, milling and weaving. Readable, intelligent and visually stunning, the magazine presents design with exuberance as well as substance.
FORM’s audience is architects, interior designers, and professional designers throughout the country, primarily in urban centers such as Los Angeles, New York, San Francisco, Austin and Miami. FORM is published bimonthly and available on newsstands nationally through independent and wholesale distributors.
Balcony Media was established in 1994 to publish art, architecture and design books emphasizing the
cultural and historical aspects of design. Titles include IRON: Erecting the Walt Disney Concert Hall
The Big Idea: Criticality and Practice in Contemporary Architecture and Descanso. In 2000, Balcony Media was tapped by the Los Angeles chapter of the American Institute of Architects to publish LA Architect. The magazine has gone on to win a number of awards including a Maggie for Best Trade Publication. With FORM, Balcony Media continues its tradition of high quality, intelligent publishing on a national scale.
Publisher Ann Gray, herself an architect, practiced architecture professionally for 15 years prior to forming Balcony Media. Gray was studio architect at Paramount Pictures
responsible for planning, architecture and interiors. The design work under her administration has been recognized by Progressive Architecture, Interiors and TIME magazines. Gray is a trustee of the California Preservation Foundation and chairs the AIA/California Council Design Awards Committee. She has been recognized by the National Association of Women Business Owners for her entrepreneurial endeavors.
Editor-in-Chief Alexandra Drosu knows that the key to a compelling story is capturing the voice of an individual, whether it be a celebrity profile, an architectural study or a human interest story. With more than 15 years experience writing for consumer publications, including the Los Angeles Times, Robb Report andIn Style magazine, she has interviewed hundreds of experts and individuals for her portfolio of articles. Her work has provided opportunities to interview celebrities such as actor Geoffrey Rush and singer Mary J. Blige, top experts including architect Ed Niles and CEO Tim Koogle, and regular people sharing extraordinary journeys, like quadriplegic Francesco Clark who is crusading for a cure to spinal column injuries. Today, Alexandra seeks to discover up-and-coming designers, innovative technologies and compelling narratives for the pages of FORM magazine.
A veteran of FORM’s launch 15 years ago Jerri Levi recently re-joined the magazine, assuming the role of advertising and marketing manager. She brings with her nearly two decades of experience in community relations, publicity, advertising and marketing communications, having worked with major advertising agencies, including Young & Rubicam, and architectural firms such as Gensler, developing ad campaigns and cross promotions. While at FORM, she developed corporate sponsorships and cause marketing programs, collaborating with MOCA (Museum of Contemporary Art), Project Angel Good and Habitat for Humanity to name a few. In addition, she founded LOOK Artists, a fine art consulting practice, and LOOK Gallery, which specializes in large-scale works of art. She is dedicated to being a committed partner in Southern California’s design community.
Lisa Bingham brings over 15 years of experience in the design and publishing worlds (both print and digital) to the position of digital editor. After receiving a master’s degree in decorative arts, design and culture from the Bard Graduate Center, Lisa spent several years in the curatorial departments at the J. Paul Getty Museum and the Huntington, working primarily with the museums’ 18th-century French design collections. An eight-year stint at Architectural Digest followed, where her design expertise was put use—writing features and serving as the publication’s market editor. In 2010, Lisa became a founding editor of Entra, an early online design and architecture magazine, handling issue planning, writing and editing. Although her early training focused on 18th-century design and architecture, Lisa’s design and architecture interests are broad and she looks forward to sharing them with an online audience.