With an emphasis on modern design, FORM fills a unique niche featuring emerging talents and precedent- setting work in the areas of architecture, interior, landscape, furniture, product design, materials, and technology. FORM’s aim is to showcase high-concept projects that provoke and inspire. Technology coverage highlights how the manufacturing and design disciplines are bridged, for example, by electronic media, molding, milling and weaving. Readable, intelligent and visually stunning, the magazine presents design with exuberance as well as substance.
FORM’s audience is architects, interior designers, and professional designers throughout the country, primarily in urban centers such as Los Angeles, New York, San Francisco, Austin and Miami.
Balcony Media was established in 1994 to publish art, architecture and design books emphasizing the
cultural and historical aspects of design. Titles include IRON: Erecting the Walt Disney Concert Hall
The Big Idea: Criticality and Practice in Contemporary Architecture and Descanso. In 2000, Balcony Media was tapped by the Los Angeles chapter of the American Institute of Architects to publish LA Architect. The magazine has gone on to win a number of awards including a Maggie for Best Trade Publication. With FORM, Balcony Media continues its tradition of high quality, intelligent publishing on a national scale.
Publisher Ann Gray, herself an architect, practiced architecture professionally for 15 years prior to forming Balcony Media. Gray was studio architect at Paramount Pictures
responsible for planning, architecture and interiors. The design work under her administration has been recognized by Progressive Architecture, Interiors and TIME magazines. Gray is a trustee of the California Preservation Foundation and chairs the AIA/California Council Design Awards Committee. She has been recognized by the National Association of Women Business Owners for her entrepreneurial endeavors.
Editor-in-Chief Alexandra Drosu knows that the key to a compelling story is capturing the voice of an individual, whether it be a celebrity profile, an architectural study or a human interest story. With more than 15 years experience writing for consumer publications, including the Los Angeles Times, Robb Report andIn Style magazine, she has interviewed hundreds of experts and individuals for her portfolio of articles. Her work has provided opportunities to interview celebrities such as actor Geoffrey Rush and singer Mary J. Blige, top experts including architect Ed Niles and CEO Tim Koogle, and regular people sharing extraordinary journeys, like quadriplegic Francesco Clark who is crusading for a cure to spinal column injuries. Today, Alexandra seeks to discover up-and-coming designers, innovative technologies and compelling narratives for the pages of FORM magazine.