With an emphasis on modern design, FORM fills a unique niche featuring emerging talents and precedent-setting work in the areas of architecture, interior, landscape, furniture and product design, and materials and technology. FORM’s aim is to showcase high-concept projects that provoke and inspire. Technology coverage highlights how the manufacturing and design disciplines are bridged, for example, by electronic media, molding, milling and weaving. Readable, intelligent and visually stunning, the magazine presents design with exuberance as well as substance.

Editor-in-Chief Jonathan Diamond spearheads the editorial direction of FORM. Diamond, who earned a bachelor’s degree in journalism from Boston University, has spent more than 20 years as an editor and writer, as a managing editor at the Los Angeles Business Journal and as an award-winning reporter in Philadelphia covering architecture and real estate. He spent the bulk of the 1990s as a literary agent, developing narrative non-fiction and illustrated book projects.

FORM’s audience is architects and professional designers throughout the country, primarily in urban centers such as Los Angeles, New York, San Francisco, Austin and Miami. FORM is published bimonthly and available on newsstands nationally through independent and wholesale distributors.

Balcony Media was established in 1994 to publish art, architecture and design books emphasizing the cultural and historical aspects of design. Recent titles include IRON: Erecting the Walt Disney Concert Hall, The Big Idea: Criticality and Practice in Contemporary Architecture and Descanso. In 2000, Balcony Media was tapped by the Los Angeles chapter of the American Institute of Architects to publish LA Architect. Under the tutelage of Balcony Media, the magazine has gone on to win a number of awards including a Maggie for Best Trade Publication. Now with the launch of FORM, Balcony Media expects to continue its tradition of high quality, intelligent publishing on a national scale

Publisher Ann Gray, herself an architect, practiced architecture professionally for 15 years prior to forming Balcony Media. Gray was studio architect at Paramount Pictures responsible for planning, architecture and interiors. The design work under her administration has been recognized by Progressive Architecture, Interiors and TIME magazines. Gray is a trustee of the California Preservation Foundation and chairs the AIA/California Council Design Awards Committee. She has been recognized by the National Association of Women Business Owners for her entrepreneurial endeavors.