By Michael Webb
“Dearest Daddy,” wrote Phyllis Lambert to her father, Samuel Bronfman, CEO of the Seagram Distillery Company. It was 1954, she was working as an artist in Paris, and he had sent her a rendering of the tower he planned to build on Park Avenue as his New York headquarters. In eight closely-typed pages she ridiculed the design by Pereira and Luckman, and pleaded for architecture of the highest quality. “You have a great responsibility,” she told him, “your building is not only for the people of your companies, it is much more for all people, in New York and the rest of the world.” He was persuaded, put her in charge of the project, and she selected Mies van der Rohe, partnered with Philip Johnson, to create the greatest corporate tower in America.