At Tokyo 2010 DesignTide, the LLOVE exhibition includes an entire hotel, with rooms designed by Dutch and Japanese designers. The LLOVE concept was created by Suzanne Oxenaar, Artistic Director of the Lloyd Hotel & Cultural Embassy in Amsterdam. Visitors to the exhibition can actually stay in the rooms, which are designed to be interactive and immersive. The hotel include a room that is filled with a dominating undulating mattress, a fertility-themed red walled room, a room with a rock-covered floor and trees and more. The exhibition celebrates the 400-year trade-based relationship between the Netherlands and Japan and is running until November 23.