LinkedIn
Facebook
Twitter

 

 





Sponsors





Events 

RICSSummit of the Americas Toronto 2014
May 4-6, 2014
RICS Summit of the Americas 2014 is for any real estate professional looking to draw from timely, in-depth market knowledge that will be shared by local and international experts in the land, property and construction sectors. The summit will provide an excellent opportunity to connect with top professionals from around the world and engage in educational seminars and premier discussion forums. 

Sonoma Living: Home Tours
May 10, 2014
AIA San Francisco and AIA Redwood Empire are excited to announce Sonoma Living: Home Tours, a new home tours program for 2014. Sonoma Living will showcase a wide variety of architectural styles, neighborhoods, and residences—all from the architect's point of view. The program provides design enthusiasts and the general public with an inside look into the world of distinctive residences in Sonoma county. Tour participants have the opportunity to see some of the area's latest residential projects from the inside out, meet design teams, explore housing trends, and discover design solutions that inspire unique Sonoma living.


Design for Social Impact
May 25–August 3, 2014
Based on the idea that design is a way of looking at the world with an eye for changing it, the Museum of Design Atlanta (MODA) presents Design for Social Impact, an original exhibition offering a look at how designers, engineers, students, professors, architects and social entrepreneurs use design to solve the problems of the 21st century. 

 

Competitions

Deadline: April 25
Call for Entries (Student Awards) 
ASLA 

Deadline: June 1 
AIA|LA 2014 Design Awards Program Registration 
AIA|LA

Deadline: December 31
Kitchen Design Contest
Wolf and Sub-Zero 

FORM Event Images

Industry Partners

  

  




















 

Hidden
« Exhibitions: Hugo Fran├ža in Florida | Main | FORM Tech: The Cuckoo Clock Gets a Makeover »
Thursday
Nov212013

Workbook: Tesla Hits Century City

MBH created a new showroom and retail space for Tesla Motors inside the Westfield Century City. The location matches the sleek design of the cars themselves. Image courtesy MBH.Cutting-edge. Innovative. Sleek. Tesla Motors has been making a splash for a few years now, proving that environmentally friendly bona fides can go hand-in-hand with good looks and high performance. For its showroom/retail spaces the company needs designs to match.

Recently, the company called on MBH and architects Reena Nadkarni and Fabiola Lozoya to turn a location inside the Westfield Century City Mall into one of the brand’s latest outposts. The space is tiny (only about 900 square feet), which meant they had to make every inch count. In any circumstances, it would be tricky, but they had to include the showroom’s whole raison d’etre: a car that’s eight feet wide.

For the latest location, the team, “worked within the language they’ve set up for every store,” says Nadkarni. In practical terms, it meant they had to incorporate not only the car but the distinctive palette of red, white and gray—the brand’s colors—along with a glazed front, a dramatic ceiling treatment and merchandise hung on the walls.

“We had to demolish the previous tenant’s finishes and storefront and widen the glazing to bring in the car,” explains Lozoya, and they incorporated the same accordion-style glass doors used at other sites. Inside, the white ceiling element functions almost as a stage set, the curvilinear form running behind and above the car, highlighting it and seemingly framing it. Display space is confined to the walls and includes both merchandise and options for car finish choices.

“The car’s design is clean and simple,” says Nadkarni, “They’ve taken that same idea through the showroom so that the car remains as the focus.” 

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>