LinkedIn
Facebook
Twitter




Sponsors





Events

Architecture and the City Festival
September 1–30, 2014
The American Institute of Architects, San Francisco chapter (AIA San Francisco) and the Center for Architecture + Design announce the 11th annual Architecture and the City festival, the nation’s largest architectural festival of its kind. Taking place in San Francisco every September, the month-long celebration features behind the scenes and walking tours, films, exhibitions, lectures and more, providing opportunities for participants to engage with the local architecture community and experience design in a myriad of ways throughout the city. The 2014 Architecture and the City festival theme, Home: My San Francisco, will examine the shifting nature of home, the different elements that contribute to its definition, and its relation to the urban fabric. Over 40 festival programs will explore the cultural richness and diversity of our local architectural and design community as well as provide a platform for conversation about our changing landscape and its implications for a city in a time of rapidly intensifying housing needs.

Gearing Up for Better, Healthier, and More Efficient Homes
September 19, 2014
The USGBC will present, Gearing Up for Better, Healthier, and More Efficient Homes, at the upcoming AltCar Expo on Friday, September 19th at 9:30am.   Designed for building & design professionals, the lecture addresses the need to erect higher performing buildings and the push towards zero net energy buildings. Panelists include:  Tim Kohut, AIA Architect, Green Dinosaur; Lena Ashby Senior Sustainability Coordinator, Green Dinosaur; and Joel Cesare, Sustainable Building Advisor, City of Santa Monica.

10th Annual KAYAK and SUP Coastal Cleanup Day Event
September 20, 2014
On Saturday, September 20, from 8:15am–1:30pm, The Bay Foundation (TBF) will host its 10th Annual Marina del Rey Kayak Cleanup Day Event as part of the greater annual Coastal Cleanup Day (CCD) which draws over 14,000 volunteers from across Los Angeles County to hundreds of events. As the longest-running kayak and SUP cleanup site, the TBF event is immensely popular each year and spaces fill up early.

San Francisco Living: Home Tours
September 20–21, 2014
AIA San Francisco and the Center for Architecture + Design are excited to announce the 12th annual San Francisco Living: Home Tours, a two-day open house event featuring a select number of modern residences. The popular weekend showcases a wide variety of architectural styles, neighborhoods and residences, including single-family homes, contemporary renovations and multi-family residences, and is the first tour series in the Bay Area to promote residential design from the architect's point of view. Throughout the weekend, tour participants can see some of the city's latest residential projects from the inside out, meet design teams, explore housing trends, and discover innovative design solutions that inspire unique San Francisco living.

Detroit Design Festival
September 23–28, 2014
Presented by the Detroit Creative Corridor Center (DC3), and supported by the Knight Foundation, the fourth-annual Detroit Design Festival spans all design disciplines and brings together commerce, culture, education, and entertainment with a full, varied program of exhibitions, openings, installations, shows, talks, open studios, fashion shows, product previews, performances and workshops.

Archtoberfest San Diego 2014
October 1–30, 2014
Archtoberfest San Diego 2014 is a collaboratively-operated initiative aimed at establishing an annual, month-long program of public events and activities pertaining to architecture, design, planning and sustainability.

Westedge Design Fair
October 16–19, 2014
The curated fair features over 150 leading and emerging, domestic and international furnishings brands. Catering to both trade and consumers, the event offers a complete experience for attendees, including panel discussions and workshops, culinary activities, custom installations, and a series of special events.

4th Annual Found L.A.
October 19, 2014
On Sunday, October 19, 2014, the non-profit L.A. Commons (www.lacommons.org) will host its 4th annual Found L.A: Festival of Neighborhoods, and its first based on a mayoral theme, Los Angeles Mayor Eric Garcetti’s Great Streets Program. Angelenos will explore the main arteries of neighborhoods around the city, developed and not so, and meet the people in the center of activity there.

New Urbanism Film Festival
November 2014
The primary goal of the New Urbanism Film Festival is to renew the dialogue about urban planning with a broader audience. The Festival brings in movies, short films, speakers, on the topics of architecture, public health, bicycle advocacy, urban design, public transit, inner-city gardens, to name a few. 

 

 

 

 

 

Competitions

Deadline: October 31
Show Us Your Baldwin
Baldwin

Deadlne: November 30
Sir Geoffrey Jellicoe Award
International Federation of Landscape Architects (IFLA)

Deadline: December 8

2015 Diversity Scholarship
Gensler

Deadline: December 31
Kitchen Design Contest
Wolf and Sub-Zero 

FORM Event Images

Industry Partners

  

  




















 

Hidden
« Workbook: New Life for a Historic DC Building | Main | Web Extra: A Look at the Firmeza Foundation »
Thursday
Apr252013

Workbook: Standard Reinvents the Lemonade Stand in Beverly Hills

Standard's design for the Pressed Juicery's Beverly Hills store features oak timbers arranged according to the FIbonacci Code. Image courtesy Benny Chan | fotoworks.When Hayden Slater, one of the minds behind the Pressed Juicery, approached the architecture firm Standard, helmed by Jeffrey Allsbrook and Silvia Kuhle, he was thinking big and small. In addition to a space in Beverly Hills (it would ultimately become both the design idea lab and flagship for the company), Slater and his partners planned on rolling out several more locations, ranging in size from small to smaller. They wanted a firm that could create a concept flexible enough to fit a compact storefront on down to almost a niche, with elements that could be incorporated or not without diminishing the character of the brand.

Almost immediately, Allsbrook and Kuhle zeroed on the lemonade stand as one of their guiding principles. “They never mentioned lemonade stand as a template, but we used it internally almost from the start,” Allsbrook says. The architects also saw white oak as central to their design. It reflected the chalkboard elements of the company’s Web site and offered a fresher, more sophisticated riff on the reclaimed wood found at the company’s original location. “Reclaimed wood conveys a certain image,” says Allsbrook, “but it’s kind of played out, especially in the market they’re positioning themselves in.”

In the Beverly Hills location, they did not simply panel flat surfaces with the white oak and call it a day. Instead, to give the space texture and interest, Kuhle and Allsbrook looked to the Fibonacci Sequence as inspiration for the wood’s installation. Now the storefront, counter, walls and ceiling of the Beverly Hills store feature a rhythmic pattern of the timbers. Actual chalkboards appear, too, and have been incorporated into the design for the supplement holders; white subway tiles line the walls. The effect is fresh and minimal and perfectly conveys the product and the brand’s image. 

At the same time Allsbrook and Kuhle were designing the Beverly Hills location, Slater and his partners continued to expand their business—expanding Standard’s portfolio too. “We got to play with Beverly Hills,” recalls Allsbrook. Then the subsequent spaces started coming—fast. “We had to do downtown simultaneously, then Studio City. We designed a truck for them in Malibu as a glorified woody station wagon.” Says Kuhle, “There was lots to do all at once, but we could see it working as we were finishing the prototype.”

In the end, designing multiples sites proved to be a boon for the pair, as they saw in practice how their idea of creating discrete, easily transferrable design elements (white oak on the walls, storefront and ceilings, subway tiles, chalkboards, concrete floors) might or might not be adapted to different spaces. “Changes happened on the others. But with Beverly Hills, when we came back, the design and technical problems had been solved,” says Allsbrook. The result is a group of discrete elements that can be easily transferred in part or entirely to each new location, while maintaining the company's identity.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>