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Events

Barton Myers: Works of Architecture and Urbanism
September 12–December 12, 2014
With works as varied as a Vidal Sassoon Salon from 1968, the U.S. Expo Pavilion in Seville, Spain in 1992, and his steel houses, this exhibit will present an overview of almost fifty years of architecture. Barton Myers first attracted attention in the late 1960s for his civic buildings and urban projects in Canada. He returned to the United States in 1984 to open a Los Angeles office and became known for his performing arts centers, campus buildings, and steel houses among many projects. 

The Barton Myers papers were donated to the Architecture and Design Collection of the AD&A Museum, UC Santa Barbara in 2000.  The archive covers Myers’s work from 1968 through 2002 and includes sketches and computer drawings, watercolors, images by well-known photographers, detailed study models and models of blocks-long sections of cities, as well as research notes, correspondence, lectures, and writings.

The West Hollywood Design District Presents Decades of Design 1948–2014
November 19, 2014–February 2015
The first-ever retrospective exhibition uncovering, examining and celebrating six decades of rich design history in West Hollywood. The curated ­­gallery will showcase design pioneers and present tastemakers through bold graphics, photographs and original product.

RICS Development Series Los Angeles 2014: Wilshire Grand Center
November 20, 2014
Join RICS Southern California chapter for the launch of their Los Angeles Development Series seminar, which takes an in-depth look at the development and construction of the upscale, world-class Wilshire Grand Project in downtown LA.

Innovation and Design Excellence in Healthcare Facilities Design: Today and Tomorrow
November 21, 2014
Hosted by AIA Los Angeles and AIA San Francisco, Future Care: Design for Health is a one-day healthcare symposium featuring the top minds in healthcare planning, design and construction. Speakers will address the rapidly changing healthcare environment and how these changes impact what healthcare providers need from the design and construction community.

Heath Ceramics Annual Sale
November 21–25, 2014
Heath's annual sale at their locations in Los Angeles, San Francisco and Sausalito offer deals on merchandise along with special presentations.

FOG Design + Art Fair
January 15–18, 2015
Benefiting the San Francisco Museum of Modern Art (SFMOMA), FOG Design+Art is a four-day celebration and exploration of modern and contemporary design, architecture, and art with dynamic exhibits, custom installations, art galleries, lectures, and discussions with leaders in the art and design worlds.

 

 

Competitions

Registration Opens: October 1
Breaking New Ground
The California Endowment

Deadlne: November 30
Sir Geoffrey Jellicoe Award
International Federation of Landscape Architects (IFLA)

Deadline: December 8

2015 Diversity Scholarship
Gensler

Deadline: December 15
2015 Preservation Awards
Santa Monica Conservancy 

Deadline: December 31
Kitchen Design Contest
Wolf and Sub-Zero 

Deadline: January 16
Ceramics of Italy Tile Competition 2015
Ceramics of Italy 

Deadline: February 23
I Like Design
Interiors & Sources 

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« Workbook: New Life for a Historic DC Building | Main | Web Extra: A Look at the Firmeza Foundation »
Thursday
Apr252013

Workbook: Standard Reinvents the Lemonade Stand in Beverly Hills

Standard's design for the Pressed Juicery's Beverly Hills store features oak timbers arranged according to the FIbonacci Code. Image courtesy Benny Chan | fotoworks.When Hayden Slater, one of the minds behind the Pressed Juicery, approached the architecture firm Standard, helmed by Jeffrey Allsbrook and Silvia Kuhle, he was thinking big and small. In addition to a space in Beverly Hills (it would ultimately become both the design idea lab and flagship for the company), Slater and his partners planned on rolling out several more locations, ranging in size from small to smaller. They wanted a firm that could create a concept flexible enough to fit a compact storefront on down to almost a niche, with elements that could be incorporated or not without diminishing the character of the brand.

Almost immediately, Allsbrook and Kuhle zeroed on the lemonade stand as one of their guiding principles. “They never mentioned lemonade stand as a template, but we used it internally almost from the start,” Allsbrook says. The architects also saw white oak as central to their design. It reflected the chalkboard elements of the company’s Web site and offered a fresher, more sophisticated riff on the reclaimed wood found at the company’s original location. “Reclaimed wood conveys a certain image,” says Allsbrook, “but it’s kind of played out, especially in the market they’re positioning themselves in.”

In the Beverly Hills location, they did not simply panel flat surfaces with the white oak and call it a day. Instead, to give the space texture and interest, Kuhle and Allsbrook looked to the Fibonacci Sequence as inspiration for the wood’s installation. Now the storefront, counter, walls and ceiling of the Beverly Hills store feature a rhythmic pattern of the timbers. Actual chalkboards appear, too, and have been incorporated into the design for the supplement holders; white subway tiles line the walls. The effect is fresh and minimal and perfectly conveys the product and the brand’s image. 

At the same time Allsbrook and Kuhle were designing the Beverly Hills location, Slater and his partners continued to expand their business—expanding Standard’s portfolio too. “We got to play with Beverly Hills,” recalls Allsbrook. Then the subsequent spaces started coming—fast. “We had to do downtown simultaneously, then Studio City. We designed a truck for them in Malibu as a glorified woody station wagon.” Says Kuhle, “There was lots to do all at once, but we could see it working as we were finishing the prototype.”

In the end, designing multiples sites proved to be a boon for the pair, as they saw in practice how their idea of creating discrete, easily transferrable design elements (white oak on the walls, storefront and ceilings, subway tiles, chalkboards, concrete floors) might or might not be adapted to different spaces. “Changes happened on the others. But with Beverly Hills, when we came back, the design and technical problems had been solved,” says Allsbrook. The result is a group of discrete elements that can be easily transferred in part or entirely to each new location, while maintaining the company's identity.

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