Architecture and the City Festival
September 1–30, 2014
The American Institute of Architects, San Francisco chapter (AIA San Francisco) and the Center for Architecture + Design announce the 11th annual Architecture and the City festival, the nation’s largest architectural festival of its kind. Taking place in San Francisco every September, the month-long celebration features behind the scenes and walking tours, films, exhibitions, lectures and more, providing opportunities for participants to engage with the local architecture community and experience design in a myriad of ways throughout the city. The 2014 Architecture and the City festival theme, Home: My San Francisco, will examine the shifting nature of home, the different elements that contribute to its definition, and its relation to the urban fabric. Over 40 festival programs will explore the cultural richness and diversity of our local architectural and design community as well as provide a platform for conversation about our changing landscape and its implications for a city in a time of rapidly intensifying housing needs.

Gearing Up for Better, Healthier, and More Efficient Homes
September 19, 2014
The USGBC will present, Gearing Up for Better, Healthier, and More Efficient Homes, at the upcoming AltCar Expo on Friday, September 19th at 9:30am.   Designed for building & design professionals, the lecture addresses the need to erect higher performing buildings and the push towards zero net energy buildings. Panelists include:  Tim Kohut, AIA Architect, Green Dinosaur; Lena Ashby Senior Sustainability Coordinator, Green Dinosaur; and Joel Cesare, Sustainable Building Advisor, City of Santa Monica.

10th Annual KAYAK and SUP Coastal Cleanup Day Event
September 20, 2014
On Saturday, September 20, from 8:15am–1:30pm, The Bay Foundation (TBF) will host its 10th Annual Marina del Rey Kayak Cleanup Day Event as part of the greater annual Coastal Cleanup Day (CCD) which draws over 14,000 volunteers from across Los Angeles County to hundreds of events. As the longest-running kayak and SUP cleanup site, the TBF event is immensely popular each year and spaces fill up early.

San Francisco Living: Home Tours
September 20–21, 2014
AIA San Francisco and the Center for Architecture + Design are excited to announce the 12th annual San Francisco Living: Home Tours, a two-day open house event featuring a select number of modern residences. The popular weekend showcases a wide variety of architectural styles, neighborhoods and residences, including single-family homes, contemporary renovations and multi-family residences, and is the first tour series in the Bay Area to promote residential design from the architect's point of view. Throughout the weekend, tour participants can see some of the city's latest residential projects from the inside out, meet design teams, explore housing trends, and discover innovative design solutions that inspire unique San Francisco living.

Detroit Design Festival
September 23–28, 2014
Presented by the Detroit Creative Corridor Center (DC3), and supported by the Knight Foundation, the fourth-annual Detroit Design Festival spans all design disciplines and brings together commerce, culture, education, and entertainment with a full, varied program of exhibitions, openings, installations, shows, talks, open studios, fashion shows, product previews, performances and workshops.

Archtoberfest San Diego 2014
October 1–30, 2014
Archtoberfest San Diego 2014 is a collaboratively-operated initiative aimed at establishing an annual, month-long program of public events and activities pertaining to architecture, design, planning and sustainability.

Westedge Design Fair
October 16–19, 2014
The curated fair features over 150 leading and emerging, domestic and international furnishings brands. Catering to both trade and consumers, the event offers a complete experience for attendees, including panel discussions and workshops, culinary activities, custom installations, and a series of special events.

4th Annual Found L.A.
October 19, 2014
On Sunday, October 19, 2014, the non-profit L.A. Commons ( will host its 4th annual Found L.A: Festival of Neighborhoods, and its first based on a mayoral theme, Los Angeles Mayor Eric Garcetti’s Great Streets Program. Angelenos will explore the main arteries of neighborhoods around the city, developed and not so, and meet the people in the center of activity there.

New Urbanism Film Festival
November 2014
The primary goal of the New Urbanism Film Festival is to renew the dialogue about urban planning with a broader audience. The Festival brings in movies, short films, speakers, on the topics of architecture, public health, bicycle advocacy, urban design, public transit, inner-city gardens, to name a few. 







Deadline: October 31
Show Us Your Baldwin

Deadlne: November 30
Sir Geoffrey Jellicoe Award
International Federation of Landscape Architects (IFLA)

Deadline: December 8

2015 Diversity Scholarship

Deadline: December 31
Kitchen Design Contest
Wolf and Sub-Zero 

FORM Event Images

Industry Partners




« Showroom: How We Sit Now | Main | Firm Profile: Grant Kirkpatrick and Erik Evens on Their Evolving Partnership »

Building Your Business: Rich Pedine Talks Social Media Rich Pedine Public RelationsFor our new installment of Building Your Business, we're talking social media. These days, it's pretty much a given that firms will incorporate social media into their overall pr and marketing strategy. But how do you go about it? What makes for a good approach? How do you roll it out? How do you measure success? To get you thinking (or to help you take your existing plans to the next level), we reached out to Los Angeles–based public relations professional Rich Pedine.

Since launching his own boutique public relations firm, RPpr (Rich Pedine Public Relations), in 2011, Rich has advised some of the top design talents around, gaining esposure for his clients in a host of national and regional print and digital publications. This year, he was also tapped to head social media efforts for La Cienga Design Quarter's Lengends 2013 event. Not surprisingly, Rich is active on Twitter. You can follow him @reekyrocks and see a social media master in action. 

Read on for some intriguing insights into the brave new world of social media.

Why invest in social media? 

It is really quite simple—social media channels allow you to deliver specific messages, as well as content, directly to your audience, on your own terms and on your own timetable. Social media also gives you an amazing opportunity to network and connect with potential clients, magazines, and other professionals within the design world to expand your business horizons.  

For design and architecture businesses, what are the most valuable areas to focus on social media–wise or does it vary?

Design and architecture businesses are very visual, so I think that engaging on social platforms that highlight visuals are key—Instagram and Pinterest being the best examples. Beyond that, referrals are a huge component of new business opportunities. For that reason, you want to be connected into your network of clients, friends, vendors, etc. so that you can all support each other's business efforts via social media.  I think that this is where Facebook comes into play, and to a lesser degree, Twitter and LinkedIn.   

How important is it to get a professional to start you off with a social media strategy? Do you need a dedicated person doing social media at your firm? 

I don't think that it is necessary to work with a true social media professional, especially for smaller and growing businesses. What is important as a business owner is to be aware of who on your team is an active social media user. Those are the members of your staff that can give you some real-world insight, and they may also be the best-suited to manage a business's social platforms. Social media is, well, just like riding a bike. Once you get the hang of it, it's easy. Make it part of your routine. I think that the most successful design and architecture professionals on social media are the ones that actually participate in the efforts. Not everyone has the time and taste for this, but in my opinion, everyone can make a little time to get involved in social media. If you don't have ANY time to dedicate to social media, it is probably best just to avoid it entirely and focus on other areas of your business.  

How do you measure social media success?

For me, it is all about engagement. Are you seeing an increase in your social media audience? Are people responding to and sharing your posts? Beyond that, looking at your social media numbers can be helpful, but the numbers alone don't tell the full story. You have to look at both quality and quantity, like in other areas of your business. Sure, it is wonderful to have tens of thousands or millions of social media followers—but are they truly interested in you and your business?  Are they even real people!?

What are the key components to a successful social media strategy?

Regularity is very important. No one is going to continue to follow someone on social media that posts once a month or less—why bother? Compelling content is another necessary component—as a design professional, you are seeing some of the most exciting and creative work—share it! Take photos while shopping, share photos of your mood boards. Perhaps you create a Vine video showing a product being built? Finally, engagement—like at a dinner party, don't be the guy in the corner telling the same story about his recent success to anyone who will listen. By all means, toot your own horn when necessary, but also reach out and interact with the people you want to reciprocate on social media.  

What are some common social media pitfalls/mistakes folks make and how can they be avoided?

There are two main mistakes to be on the lookout for in the social media world. First, these are essentially public communications. Once you've said something on social media, you have put it out there for the entire world to see. The second big mistake that I see are folks who use social media like a bullhorn. This is about as effective as hiring someone to stand on a busy intersection whirling your sign in the air. Sharing your messaging and ideas are very important, but engaging and interacting with others is more important. If all you do is share information about your current projects and media coverage, then you are missing a big part of the social media experience. Answer questions. Ask questions!  

How do firm blogs fit into an overall social media strategy?

Blogs are a great way to share multiple photos and detailed descriptions of your projects, products, inspirations, etc.  Your social media channels can be a great tool to amplify the content on your blog. I don't necessarily think that they go hand-in-hand in every case.  

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>