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Events

Barton Myers: Works of Architecture and Urbanism
September 12–December 12, 2014
With works as varied as a Vidal Sassoon Salon from 1968, the U.S. Expo Pavilion in Seville, Spain in 1992, and his steel houses, this exhibit will present an overview of almost fifty years of architecture. Barton Myers first attracted attention in the late 1960s for his civic buildings and urban projects in Canada. He returned to the United States in 1984 to open a Los Angeles office and became known for his performing arts centers, campus buildings, and steel houses among many projects. 

The Barton Myers papers were donated to the Architecture and Design Collection of the AD&A Museum, UC Santa Barbara in 2000.  The archive covers Myers’s work from 1968 through 2002 and includes sketches and computer drawings, watercolors, images by well-known photographers, detailed study models and models of blocks-long sections of cities, as well as research notes, correspondence, lectures, and writings.

Archtoberfest San Diego 2014
October 1–30, 2014
Archtoberfest San Diego 2014 is a collaboratively-operated initiative aimed at establishing an annual, month-long program of public events and activities pertaining to architecture, design, planning and sustainability.

Docomomo US Tour Day 2014
October 11, 2014

Docomomo US is pleased to announce the full schedule of Tour Day, one of the largest national programs devoted to the appreciation of Modern architecture in the United States. Set to take place on October 11, 2014 and throughout the month of October, this year’s event includes more than 50 tours planned in 21 states and 37 individual cities and brings together 17 Docomomo US Chapters, 5 Friend Organizations, in addition to architecture and preservation organizations, architects, historians, designers, and enthusiasts. Hosted by many of the leading preservation voices, Tour Day 2014 events will offer something for everyone.

Get inside the Neutra VDL House with Host: Natural Histories for Los Angeles
October 11, 2014

This fall, curators from three Los Angeles-based organizations come together as part of World Wide Storefront, a Storefront for Art and Architecture project, to present Host: Natural Histories for Los Angeles. This series of exhibitions and events is a collaboration between Big City Forum, Los Angeles Forum for Architecture and Urban Design, and the Neutra VDL Research House.

Santa Monica Conservancy's Annual Salon
October 12, 2014
The Santa Monica Conservancy will host its annual fundraising salon at the historic Bundy House on Sunday, October 12, from 3 – 5 pm.  Constructed in 1913 for developer Thomas Clark Bundy and his wife, tennis champion May Sutton Bundy, the home was designed by eminent Los Angeles architects Hunt & Burns. This house was one of the first constructed in its neighborhood and remains highly intact today, retaining its original blend of Colonial Revival and Craftsman features.

Spark* Perkins + Will Dialogue with Arid Lands Institute

October 15, 2014
We’ll be re-launching a design dialogue series called “SPARK,” which will be showcasing all of the innovative and progressive solutions to LA's water issues submitted this year for one last time, before these ideas get packed up and displayed in Perkins+Will offices around the world!

Networking & CPD Presentation
Photovoltaic Systems: Leasing and Valuation by James Finlay, MRICS

October 16, 2014
Installation costs of solar PV continue to drop as energy costs rise, making this distributed power system a more frequent component of real estate valuation.  This session will be an overview of current tools to determine market valuation as well as a primer on solar PV leasing and financing.

Westedge Design Fair
October 16–19, 2014
The curated fair features over 150 leading and emerging, domestic and international furnishings brands. Catering to both trade and consumers, the event offers a complete experience for attendees, including panel discussions and workshops, culinary activities, custom installations, and a series of special events.

4th Annual Found L.A.
October 19, 2014
On Sunday, October 19, 2014, the non-profit L.A. Commons (www.lacommons.org) will host its 4th annual Found L.A: Festival of Neighborhoods, and its first based on a mayoral theme, Los Angeles Mayor Eric Garcetti’s Great Streets Program. Angelenos will explore the main arteries of neighborhoods around the city, developed and not so, and meet the people in the center of activity there.

ACADIA 2014 Design Agency Conference
October 23–24, 2014
DESIGN AGENCY will bring together the spectrum of research and creative practice currently occurring within the ACADIA community through the combined support of the research networks of the University of Southern California, University of California Los Angeles and Southern California Institute of Architecture. Questions the capacity for computation to inform or challenge traditional design processes; computation as design operation - the capacity, condition, or state of acting or of exerting power, and/or computation as design instrumentality - the design mechanism through which power is exerted or an end is achieved.

ASLA SoCal Chapter Quality of Life Design Awards
October 23, 2014
The Southern California chapter of the American Society of Landscape Architects holds its biennial awards, honoring excellence in designs originating in one of the nation's largest chapters and executed across the globe. 77 Projects were submitted and over 40 were awarded by our esteemed jurors in the categories of Design, Planning and Analysis, Communication, Student, and Concepts, Ideas and Theories.

2014 Design Awards Gala
October 29, 2014
The 2014 AIA|LA Design Awards location and date has been set for this year. We are excited to host you at the Heart of Downtown Los Angeles with the ceremony at the Million Dollar Theater and the reception at Grand Central Market. Join us at this amazing and historic venue to honor our winners and honorees.

LA Conservancy Presents "We Heart Garden Apartments!”
November 1, 2014

Imagine living in a garden oasis in the middle of America’s second-largest city. Thousands of people do, and it’s a unique and endangered way of life in development-prone L.A. Here’s a chance to see what life is like in historic garden apartments, “villages in the city” that could never be built today.

New Urbanism Film Festival
November 6–9, 2014
The primary goal of the New Urbanism Film Festival is to renew the dialogue about urban planning with a broader audience. The Festival brings in movies, short films, speakers, on the topics of architecture, public health, bicycle advocacy, urban design, public transit, inner-city gardens, to name a few.

de LaB's Making LA Conference

November 7, 2014
During the conference, we'll be exploring the themes of Water, Transportation, Density and Community. Our hope is to hear from a diverse range of practitioners, city officials, makers and artists who are deeply involved in/committed to these themes. We're looking to include conversations, videos, slideshows and presentations about projects that are currently in development and recently completed that are promising to shape the future of Los Angeles. Our goal is to showcase ideas, visions, projects and more that explore how Los Angeles can make huge strides in terms of water conservation, transit richness, urban density and important community initiatives. Current confirmed speakers for the water section include: Deborah Weintraub, Deborah Deets, Carol Armstrong, Omar Brownson, WeTap, among others. Other conference speakers include Moby, Mayor Aja Brown, and representative from Side Streets Projects and Resilient Cities, among many others.

USGBC-Los Angeles’10th Annual Green Gala

November 13, 2014
The Los Angeles Chapter of the nonprofit U.S. Green Building Council (USGBC-LA) will host the Chapter’s 10th Annual Green Gala on Thursday, November 13, 2014, from 6:30 – 10:30pm at the Avalon Hollywood in Los Angeles, CA. The Green Gala is recognized as the single largest annual vehicle for communication, celebration and bridge-building among those who think, act, design and build greener throughout the County of Los Angeles and its metropolitan areas.

DIEM: Design Intersects Everything Made

November 14, 2014

West Hollywood Design District presents the 3rd annual DIEM: Design Intersects Everything Made, a one-day design symposium that offers culturally resonating discussions, panels and keynotes from leaders in the fields of design, decorative arts, fashion, architecture and fine arts.

Innovation and Design Excellence in Healthcare Facilities Design: Today and Tomorrow
November 21, 2014
Hosted by AIA Los Angeles and AIA San Francisco, Future Care: Design for Health is a one-day healthcare symposium featuring the top minds in healthcare planning, design and construction. Speakers will address the rapidly changing healthcare environment and how these changes impact what healthcare providers need from the design and construction community.

 

 

 

 

Competitions

Registration Opens: October 1
Breaking New Ground
The California Endowment

Deadline: October 31

Show Us Your Baldwin
Baldwin

Deadlne: November 30
Sir Geoffrey Jellicoe Award
International Federation of Landscape Architects (IFLA)

Deadline: December 8

2015 Diversity Scholarship
Gensler

Deadline: December 31
Kitchen Design Contest
Wolf and Sub-Zero 

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Wednesday
Jun122013

Building Your Business: Rich Pedine Talks Social Media

www.marciaprentice.com/courtesy Rich Pedine Public RelationsFor our new installment of Building Your Business, we're talking social media. These days, it's pretty much a given that firms will incorporate social media into their overall pr and marketing strategy. But how do you go about it? What makes for a good approach? How do you roll it out? How do you measure success? To get you thinking (or to help you take your existing plans to the next level), we reached out to Los Angeles–based public relations professional Rich Pedine.

Since launching his own boutique public relations firm, RPpr (Rich Pedine Public Relations), in 2011, Rich has advised some of the top design talents around, gaining esposure for his clients in a host of national and regional print and digital publications. This year, he was also tapped to head social media efforts for La Cienga Design Quarter's Lengends 2013 event. Not surprisingly, Rich is active on Twitter. You can follow him @reekyrocks and see a social media master in action. 

Read on for some intriguing insights into the brave new world of social media.

Why invest in social media? 

It is really quite simple—social media channels allow you to deliver specific messages, as well as content, directly to your audience, on your own terms and on your own timetable. Social media also gives you an amazing opportunity to network and connect with potential clients, magazines, and other professionals within the design world to expand your business horizons.  

For design and architecture businesses, what are the most valuable areas to focus on social media–wise or does it vary?

Design and architecture businesses are very visual, so I think that engaging on social platforms that highlight visuals are key—Instagram and Pinterest being the best examples. Beyond that, referrals are a huge component of new business opportunities. For that reason, you want to be connected into your network of clients, friends, vendors, etc. so that you can all support each other's business efforts via social media.  I think that this is where Facebook comes into play, and to a lesser degree, Twitter and LinkedIn.   

How important is it to get a professional to start you off with a social media strategy? Do you need a dedicated person doing social media at your firm? 

I don't think that it is necessary to work with a true social media professional, especially for smaller and growing businesses. What is important as a business owner is to be aware of who on your team is an active social media user. Those are the members of your staff that can give you some real-world insight, and they may also be the best-suited to manage a business's social platforms. Social media is, well, just like riding a bike. Once you get the hang of it, it's easy. Make it part of your routine. I think that the most successful design and architecture professionals on social media are the ones that actually participate in the efforts. Not everyone has the time and taste for this, but in my opinion, everyone can make a little time to get involved in social media. If you don't have ANY time to dedicate to social media, it is probably best just to avoid it entirely and focus on other areas of your business.  

How do you measure social media success?

For me, it is all about engagement. Are you seeing an increase in your social media audience? Are people responding to and sharing your posts? Beyond that, looking at your social media numbers can be helpful, but the numbers alone don't tell the full story. You have to look at both quality and quantity, like in other areas of your business. Sure, it is wonderful to have tens of thousands or millions of social media followers—but are they truly interested in you and your business?  Are they even real people!?

What are the key components to a successful social media strategy?

Regularity is very important. No one is going to continue to follow someone on social media that posts once a month or less—why bother? Compelling content is another necessary component—as a design professional, you are seeing some of the most exciting and creative work—share it! Take photos while shopping, share photos of your mood boards. Perhaps you create a Vine video showing a product being built? Finally, engagement—like at a dinner party, don't be the guy in the corner telling the same story about his recent success to anyone who will listen. By all means, toot your own horn when necessary, but also reach out and interact with the people you want to reciprocate on social media.  

What are some common social media pitfalls/mistakes folks make and how can they be avoided?

There are two main mistakes to be on the lookout for in the social media world. First, these are essentially public communications. Once you've said something on social media, you have put it out there for the entire world to see. The second big mistake that I see are folks who use social media like a bullhorn. This is about as effective as hiring someone to stand on a busy intersection whirling your sign in the air. Sharing your messaging and ideas are very important, but engaging and interacting with others is more important. If all you do is share information about your current projects and media coverage, then you are missing a big part of the social media experience. Answer questions. Ask questions!  

How do firm blogs fit into an overall social media strategy?

Blogs are a great way to share multiple photos and detailed descriptions of your projects, products, inspirations, etc.  Your social media channels can be a great tool to amplify the content on your blog. I don't necessarily think that they go hand-in-hand in every case.  

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