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Events

Architecture and the City Festival
September 1–30, 2014
The American Institute of Architects, San Francisco chapter (AIA San Francisco) and the Center for Architecture + Design announce the 11th annual Architecture and the City festival, the nation’s largest architectural festival of its kind. Taking place in San Francisco every September, the month-long celebration features behind the scenes and walking tours, films, exhibitions, lectures and more, providing opportunities for participants to engage with the local architecture community and experience design in a myriad of ways throughout the city. The 2014 Architecture and the City festival theme, Home: My San Francisco, will examine the shifting nature of home, the different elements that contribute to its definition, and its relation to the urban fabric. Over 40 festival programs will explore the cultural richness and diversity of our local architectural and design community as well as provide a platform for conversation about our changing landscape and its implications for a city in a time of rapidly intensifying housing needs.

Gearing Up for Better, Healthier, and More Efficient Homes
September 19, 2014
The USGBC will present, Gearing Up for Better, Healthier, and More Efficient Homes, at the upcoming AltCar Expo on Friday, September 19th at 9:30am.   Designed for building & design professionals, the lecture addresses the need to erect higher performing buildings and the push towards zero net energy buildings. Panelists include:  Tim Kohut, AIA Architect, Green Dinosaur; Lena Ashby Senior Sustainability Coordinator, Green Dinosaur; and Joel Cesare, Sustainable Building Advisor, City of Santa Monica.

10th Annual KAYAK and SUP Coastal Cleanup Day Event
September 20, 2014
On Saturday, September 20, from 8:15am–1:30pm, The Bay Foundation (TBF) will host its 10th Annual Marina del Rey Kayak Cleanup Day Event as part of the greater annual Coastal Cleanup Day (CCD) which draws over 14,000 volunteers from across Los Angeles County to hundreds of events. As the longest-running kayak and SUP cleanup site, the TBF event is immensely popular each year and spaces fill up early.

San Francisco Living: Home Tours
September 20–21, 2014
AIA San Francisco and the Center for Architecture + Design are excited to announce the 12th annual San Francisco Living: Home Tours, a two-day open house event featuring a select number of modern residences. The popular weekend showcases a wide variety of architectural styles, neighborhoods and residences, including single-family homes, contemporary renovations and multi-family residences, and is the first tour series in the Bay Area to promote residential design from the architect's point of view. Throughout the weekend, tour participants can see some of the city's latest residential projects from the inside out, meet design teams, explore housing trends, and discover innovative design solutions that inspire unique San Francisco living.

Detroit Design Festival
September 23–28, 2014
Presented by the Detroit Creative Corridor Center (DC3), and supported by the Knight Foundation, the fourth-annual Detroit Design Festival spans all design disciplines and brings together commerce, culture, education, and entertainment with a full, varied program of exhibitions, openings, installations, shows, talks, open studios, fashion shows, product previews, performances and workshops.

Archtoberfest San Diego 2014
October 1–30, 2014
Archtoberfest San Diego 2014 is a collaboratively-operated initiative aimed at establishing an annual, month-long program of public events and activities pertaining to architecture, design, planning and sustainability.

Westedge Design Fair
October 16–19, 2014
The curated fair features over 150 leading and emerging, domestic and international furnishings brands. Catering to both trade and consumers, the event offers a complete experience for attendees, including panel discussions and workshops, culinary activities, custom installations, and a series of special events.

4th Annual Found L.A.
October 19, 2014
On Sunday, October 19, 2014, the non-profit L.A. Commons (www.lacommons.org) will host its 4th annual Found L.A: Festival of Neighborhoods, and its first based on a mayoral theme, Los Angeles Mayor Eric Garcetti’s Great Streets Program. Angelenos will explore the main arteries of neighborhoods around the city, developed and not so, and meet the people in the center of activity there.

New Urbanism Film Festival
November 2014
The primary goal of the New Urbanism Film Festival is to renew the dialogue about urban planning with a broader audience. The Festival brings in movies, short films, speakers, on the topics of architecture, public health, bicycle advocacy, urban design, public transit, inner-city gardens, to name a few. 

 

 

 

 

 

Competitions

Deadline: October 31
Show Us Your Baldwin
Baldwin

Deadlne: November 30
Sir Geoffrey Jellicoe Award
International Federation of Landscape Architects (IFLA)

Deadline: December 8

2015 Diversity Scholarship
Gensler

Deadline: December 31
Kitchen Design Contest
Wolf and Sub-Zero 

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Industry Partners

  

  




















 

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Monday
Jul152013

Building Your Business: Thinking of Hiring a Public Relations Firm?

Erin Cullerton talks PR. Photo courtesy Erin Cullerton.For today's installment of Building Your Business, we speak to Erin Cullerton, Hon. AIA SF, of Design Agency Co. Cullerton's firm works with clients in the fields of design, architecture and culture, providing them with expertise in media relations, brand identity and strategic marketing and communications and more. Previously, she worked as a journalist, focusing on art and design and consequently brings a unique body of knowledge to the table. We're delighted that she's shared her wisdom with us. 

What are the advantages of working with a PR professional?

The real advantage is that you have an expert in your court. Someone who understands the media landscape and who can guide you toward making better decisions for your firm/brand. A good publicist will know which publications will be interested in your work—and which won't. This cuts out a tremendous amount of research and guesswork. Publicists also know the rules of the game. They can guide you away from making classic first-timer mistakes, such as pitching two publications simultaneously or sending the wrong materials to an editor. With a PR professional on your team, you can take comfort in knowing you have a staunch supporter who will field the media calls (and make them) so you can focus on your job.

How do you go about evaluating if someone is the right fit for you? What sort of questions are important to ask?

Like any relationship, it's important that you jive right from the start. Remember, once you have someone representing you, they are going to be part of the family. You need to make sure that they understand and most importantly "get" your business. If you feel like that connection is missing from the beginning, then it's likely not the right fit. 

I would ask to see their track record of success. Have they worked with firms similar to yours? What have they done for those firms? How successful have they been at navigating the media waters for their other clients or colleagues that you know? 

What are some of the mistakes/unrealistic expectations people have when starting out with a PR professional?

Everyone assumes that they will get the best media coverage of their lives overnight. Brace yourselves, because the best and most well-deserved coverage often takes time. A significant amount of strategy, planning and execution goes into thoughtful PR. Furthermore, you want your publicist to get to know you and your brand before she or he jumps into the waters. The best approach is a slow and thoughtful one that takes all aspects of the brand into consideration before execution.

It's also important to know your brand. Where you think you should be getting press is not necessarily going to be right for you, or for that publication. Listen to your publicist when she or he tells you to take a different route so as to not squander your valuable resources. They are much more familiar with the rules of the game, and you should trust them. 

What can you expect from the partnership? 

A good partnership means you found someone you can trust as well as someone you can lean on for media support. Furthermore, you should expect someone who will be direct and honest about what is going to work for your brand and what isn't. 

Should you work with a separate social media agency?

It depends. More and more PR firms are becoming experts at social media and they can and want to do this for their clients. After all, it's an extension of what they are already doing and often makes the most sense. If you have too many moving parts, the messaging can get confused or, worse, clunky. Ultimately, though, this is a brand-size question. The larger the firm or brand, the more assistance you will likely need. If you are a small firm with limited projects to promote, you can rely on one good PR firm to do it all for you. 

How do you measure success?

Coverage, coverage, coverage. Additionally, you want to feel like your publicist is making suggestions for additional exposure beyond straight media coverage. Speaking engagements, book contracts, writing opportunities, such as blogs and op-eds, are all part of the larger exposure story. And, needless to say, all of these opportunities will increase the awareness of your work and hopefully land you your next job.

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