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Events

Barton Myers: Works of Architecture and Urbanism
September 12–December 12, 2014
With works as varied as a Vidal Sassoon Salon from 1968, the U.S. Expo Pavilion in Seville, Spain in 1992, and his steel houses, this exhibit will present an overview of almost fifty years of architecture. Barton Myers first attracted attention in the late 1960s for his civic buildings and urban projects in Canada. He returned to the United States in 1984 to open a Los Angeles office and became known for his performing arts centers, campus buildings, and steel houses among many projects. 

The Barton Myers papers were donated to the Architecture and Design Collection of the AD&A Museum, UC Santa Barbara in 2000.  The archive covers Myers’s work from 1968 through 2002 and includes sketches and computer drawings, watercolors, images by well-known photographers, detailed study models and models of blocks-long sections of cities, as well as research notes, correspondence, lectures, and writings.

Archtoberfest San Diego 2014
October 1–30, 2014
Archtoberfest San Diego 2014 is a collaboratively-operated initiative aimed at establishing an annual, month-long program of public events and activities pertaining to architecture, design, planning and sustainability.

ACADIA 2014 Design Agency Conference
October 23–24, 2014
DESIGN AGENCY will bring together the spectrum of research and creative practice currently occurring within the ACADIA community through the combined support of the research networks of the University of Southern California, University of California Los Angeles and Southern California Institute of Architecture. Questions the capacity for computation to inform or challenge traditional design processes; computation as design operation - the capacity, condition, or state of acting or of exerting power, and/or computation as design instrumentality - the design mechanism through which power is exerted or an end is achieved.

ASLA SoCal Chapter Quality of Life Design Awards
October 23, 2014
The Southern California chapter of the American Society of Landscape Architects holds its biennial awards, honoring excellence in designs originating in one of the nation's largest chapters and executed across the globe. 77 Projects were submitted and over 40 were awarded by our esteemed jurors in the categories of Design, Planning and Analysis, Communication, Student, and Concepts, Ideas and Theories.

2014 Design Awards Gala
October 29, 2014
The 2014 AIA|LA Design Awards location and date has been set for this year. We are excited to host you at the Heart of Downtown Los Angeles with the ceremony at the Million Dollar Theater and the reception at Grand Central Market. Join us at this amazing and historic venue to honor our winners and honorees.

LA Conservancy Presents "We Heart Garden Apartments!”
November 1, 2014

Imagine living in a garden oasis in the middle of America’s second-largest city. Thousands of people do, and it’s a unique and endangered way of life in development-prone L.A. Here’s a chance to see what life is like in historic garden apartments, “villages in the city” that could never be built today.

New Urbanism Film Festival
November 6–9, 2014
The primary goal of the New Urbanism Film Festival is to renew the dialogue about urban planning with a broader audience. The Festival brings in movies, short films, speakers, on the topics of architecture, public health, bicycle advocacy, urban design, public transit, inner-city gardens, to name a few.

de LaB's Making LA Conference

November 7, 2014
During the conference, we'll be exploring the themes of Water, Transportation, Density and Community. Our hope is to hear from a diverse range of practitioners, city officials, makers and artists who are deeply involved in/committed to these themes. We're looking to include conversations, videos, slideshows and presentations about projects that are currently in development and recently completed that are promising to shape the future of Los Angeles. Our goal is to showcase ideas, visions, projects and more that explore how Los Angeles can make huge strides in terms of water conservation, transit richness, urban density and important community initiatives. Current confirmed speakers for the water section include: Deborah Weintraub, Deborah Deets, Carol Armstrong, Omar Brownson, WeTap, among others. Other conference speakers include Moby, Mayor Aja Brown, and representative from Side Streets Projects and Resilient Cities, among many others.

USGBC-Los Angeles’10th Annual Green Gala

November 13, 2014
The Los Angeles Chapter of the nonprofit U.S. Green Building Council (USGBC-LA) will host the Chapter’s 10th Annual Green Gala on Thursday, November 13, 2014, from 6:30 – 10:30pm at the Avalon Hollywood in Los Angeles, CA. The Green Gala is recognized as the single largest annual vehicle for communication, celebration and bridge-building among those who think, act, design and build greener throughout the County of Los Angeles and its metropolitan areas.

DIEM: Design Intersects Everything Made

November 14, 2014

West Hollywood Design District presents the 3rd annual DIEM: Design Intersects Everything Made, a one-day design symposium that offers culturally resonating discussions, panels and keynotes from leaders in the fields of design, decorative arts, fashion, architecture and fine arts.

The West Hollywood Design District Presents Decades of Design 1948–2014
November 19, 2014–February 2015
The first-ever retrospective exhibition uncovering, examining and celebrating six decades of rich design history in West Hollywood. The curated ­­gallery will showcase design pioneers and present tastemakers through bold graphics, photographs and original product.

Innovation and Design Excellence in Healthcare Facilities Design: Today and Tomorrow
November 21, 2014
Hosted by AIA Los Angeles and AIA San Francisco, Future Care: Design for Health is a one-day healthcare symposium featuring the top minds in healthcare planning, design and construction. Speakers will address the rapidly changing healthcare environment and how these changes impact what healthcare providers need from the design and construction community.

 

 

 

 

Competitions

Registration Opens: October 1
Breaking New Ground
The California Endowment

Deadline: October 31

Show Us Your Baldwin
Baldwin

Deadlne: November 30
Sir Geoffrey Jellicoe Award
International Federation of Landscape Architects (IFLA)

Deadline: December 8

2015 Diversity Scholarship
Gensler

Deadline: December 31
Kitchen Design Contest
Wolf and Sub-Zero 

FORM Event Images

Industry Partners

  

  




















 

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Monday
Jul152013

Building Your Business: Thinking of Hiring a Public Relations Firm?

Erin Cullerton talks PR. Photo courtesy Erin Cullerton.For today's installment of Building Your Business, we speak to Erin Cullerton, Hon. AIA SF, of Design Agency Co. Cullerton's firm works with clients in the fields of design, architecture and culture, providing them with expertise in media relations, brand identity and strategic marketing and communications and more. Previously, she worked as a journalist, focusing on art and design and consequently brings a unique body of knowledge to the table. We're delighted that she's shared her wisdom with us. 

What are the advantages of working with a PR professional?

The real advantage is that you have an expert in your court. Someone who understands the media landscape and who can guide you toward making better decisions for your firm/brand. A good publicist will know which publications will be interested in your work—and which won't. This cuts out a tremendous amount of research and guesswork. Publicists also know the rules of the game. They can guide you away from making classic first-timer mistakes, such as pitching two publications simultaneously or sending the wrong materials to an editor. With a PR professional on your team, you can take comfort in knowing you have a staunch supporter who will field the media calls (and make them) so you can focus on your job.

How do you go about evaluating if someone is the right fit for you? What sort of questions are important to ask?

Like any relationship, it's important that you jive right from the start. Remember, once you have someone representing you, they are going to be part of the family. You need to make sure that they understand and most importantly "get" your business. If you feel like that connection is missing from the beginning, then it's likely not the right fit. 

I would ask to see their track record of success. Have they worked with firms similar to yours? What have they done for those firms? How successful have they been at navigating the media waters for their other clients or colleagues that you know? 

What are some of the mistakes/unrealistic expectations people have when starting out with a PR professional?

Everyone assumes that they will get the best media coverage of their lives overnight. Brace yourselves, because the best and most well-deserved coverage often takes time. A significant amount of strategy, planning and execution goes into thoughtful PR. Furthermore, you want your publicist to get to know you and your brand before she or he jumps into the waters. The best approach is a slow and thoughtful one that takes all aspects of the brand into consideration before execution.

It's also important to know your brand. Where you think you should be getting press is not necessarily going to be right for you, or for that publication. Listen to your publicist when she or he tells you to take a different route so as to not squander your valuable resources. They are much more familiar with the rules of the game, and you should trust them. 

What can you expect from the partnership? 

A good partnership means you found someone you can trust as well as someone you can lean on for media support. Furthermore, you should expect someone who will be direct and honest about what is going to work for your brand and what isn't. 

Should you work with a separate social media agency?

It depends. More and more PR firms are becoming experts at social media and they can and want to do this for their clients. After all, it's an extension of what they are already doing and often makes the most sense. If you have too many moving parts, the messaging can get confused or, worse, clunky. Ultimately, though, this is a brand-size question. The larger the firm or brand, the more assistance you will likely need. If you are a small firm with limited projects to promote, you can rely on one good PR firm to do it all for you. 

How do you measure success?

Coverage, coverage, coverage. Additionally, you want to feel like your publicist is making suggestions for additional exposure beyond straight media coverage. Speaking engagements, book contracts, writing opportunities, such as blogs and op-eds, are all part of the larger exposure story. And, needless to say, all of these opportunities will increase the awareness of your work and hopefully land you your next job.

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