The West Hollywood Design District Presents Decades of Design 1948–2014
November 19, 2014–February 2015
The first-ever retrospective exhibition uncovering, examining and celebrating six decades of rich design history in West Hollywood. The curated ­­gallery will showcase design pioneers and present tastemakers through bold graphics, photographs and original product.

FOG Design + Art Fair
January 15–18, 2015
Benefiting the San Francisco Museum of Modern Art (SFMOMA), FOG Design+Art is a four-day celebration and exploration of modern and contemporary design, architecture, and art with dynamic exhibits, custom installations, art galleries, lectures, and discussions with leaders in the art and design worlds.

Provocations: The Architecture and Design of Heatherwick Studio
February 20–May 24, 2015
This February, the Hammer Museum will present the West Coast debut of Provocations: The Architecture and Design of Heatherwick Studio, featuring the imaginative work of British designer Thomas Heatherwick and his London-based studio. Heatherwick is known for his unique design concepts ranging from products, such as a handbag for Longchamp, to large-scale structures like the new distillery for Bombay Sapphire Gin.




Deadline: December 31
Kitchen Design Contest
Wolf and Sub-Zero 

Deadline: January 16
Ceramics of Italy Tile Competition 2015
Ceramics of Italy 

Deadline: February 23
I Like Design
Interiors & Sources 

FORM Event Images

Industry Partners




« Workbook: The Music of Architecture | Main | Designing the Future: A Conversation with Richard Ong »

Workbook: Car Rental Rethought

For the new Silvercar rental suite in Dallas, the design team created a look that suggests sleek, contemporary, efficiency. Image courtesy Silvercar.

If you think about it, renting a car is one of the least-surprising parts of travel. You wait in line, hand over your credit card, get your keys and are on your way. No matter where you happen to be—Dallas, Los Angeles, New York—the process is pretty much the same. Enter Silvercar, a new concept in the car rental game with a design identity to match its innovative approach. You see, every car the company rents is silver (at the moment only 2013 Audi A4s) and every step of the process can be done via smartphone, from reservation to pick-up. 

To create the first Silvercar rental suite, Rachel Guest, of Red Earth Designs, and Jeff Weiner, of PGAL, turned the typical design on its head: “It’s a re-thinking of entire rental experience,” explains Weiner. To that end, everything in the Dallas suite suggests a sleek efficiency and emphasizes movement rather than stasis.

At the entrance, a curved and illuminated wall, covered in silver metal, beckons walk-ins and suggests the sinuous lines of the cars available. The carpet, a requirement the airport authorities put in place, is black on one side, gray on the other and a mix of the two in between, evokes the open road. It also serves as a dividing piece for the suite. On one side, customers who’ve already reserved their cars can zip straight through to the pick-up area. (Overhead, the design team placed lights in parallel lines reminiscent of a freeway or an airport runway.)

On the other side of carpet, the team installed kiosks (paneled in a burl wood you’d find in a luxury car), lit from below, which hold iPads. These stations allow new customers a place to reserve cars and get help from the staff. More curved, silver forms move across the ceiling and terminate there, a move that serves, notes Guest, “as a wayside and something more intimate.”

Beginning to end, the design is something “You experience as very smooth, simple, easy and modern,” says Guest.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>