LinkedIn
Facebook
Twitter




Sponsors





Events

The West Hollywood Design District Presents Decades of Design 1948–2014
November 19, 2014–February 2015
The first-ever retrospective exhibition uncovering, examining and celebrating six decades of rich design history in West Hollywood. The curated ­­gallery will showcase design pioneers and present tastemakers through bold graphics, photographs and original product.

FOG Design + Art Fair
January 15–18, 2015
Benefiting the San Francisco Museum of Modern Art (SFMOMA), FOG Design+Art is a four-day celebration and exploration of modern and contemporary design, architecture, and art with dynamic exhibits, custom installations, art galleries, lectures, and discussions with leaders in the art and design worlds.

Provocations: The Architecture and Design of Heatherwick Studio
February 20–May 24, 2015
This February, the Hammer Museum will present the West Coast debut of Provocations: The Architecture and Design of Heatherwick Studio, featuring the imaginative work of British designer Thomas Heatherwick and his London-based studio. Heatherwick is known for his unique design concepts ranging from products, such as a handbag for Longchamp, to large-scale structures like the new distillery for Bombay Sapphire Gin.

 

 

Competitions

Deadline: December 31
Kitchen Design Contest
Wolf and Sub-Zero 

Deadline: January 16
Ceramics of Italy Tile Competition 2015
Ceramics of Italy 

Deadline: February 23
I Like Design
Interiors & Sources 

FORM Event Images

Industry Partners

  

  




















 

Hidden
« EVENTS: What's Happening with Our Industry Partner—AIA|LA This August | Main | Wayback Wednesday: Talking Water »
Monday
Jul282014

SHOWROOM Spotlight: Flexform Debuts in San Francisco

Flexform's new San Francisco showroom offers Bay Area clients a destination filled with warm, modern furniture designs. Image courtesy Flexform. For West Coast fans of chic, sleek furniture, there’s a new kid in town. Flexform, the Italian firm known for its elegant, contemporary pieces, just opened a new showroom in San Francisco. We chatted with Gregory Herman, the owner of the new furniture hotspot, about Flexform and some current furniture trends.

Is there a particular direction in scale that clients are requesting or is it all over the map?  

Yes actually it is a bit all over the map.  Flexform products are very flexible in scale, so, while we typically show larger scale sectional sofas in the showroom, we are able to do much smaller dimension sofas as well for metropolitan living.   

Do you see any particular forms and colors being particularly popular right now?

We have found chenille fabrics to be quite popular at the moment.  Their extremely soft touch and elegant look fit into what many people are looking for. Also natural leather (caramel) colors are quite popular.   

For Flexform, what are some of the more compelling firms to design for?  

As our showroom is quite new we are just starting in the Bay Area, but already we are working on projects with Nike/TVA Architects, Nicole Hollis, Marmol Radziner and others.

In terms of geography, what's most popular where at the moment?  

This is quite interesting, we have not found that there are large differences of what products sell well in other areas of the world.   What is selling best in Tokyo is likely the same in the United States or Australia.   There is definitely a Flexform style or look, which is elegant, architectural and inviting.  People respond to this and, in general, like it all over the world.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>