Let’s face it. We’re living in a neutral world. Just ask Dan Maddox, CEO of the LA–based Cromatti. “We saw how most home products are offered in a limited range of neutral colors and wanted to create something different,” he says. “We believe color is a celebration of life.” To that end, he teamed with Alan Rauta to create a collection of furnishings that emphasizes clean lines and color not to mention choice.