It seems like the simplest of ideas—improve the hospital experience for patients (and by extension their caregivers and loved ones) and create a constellation of favorable circumstances that can promote healing and reduce the stress and anxiety levels of all comers. As a brief look at modern medicine reveals, the reality has been very different. In his work at Cuingham Group’s healthcare studio, principal Lee Brennan has been thinking long and hard about just how to improve those experiences and, by extension, potentially improve outcomes.
A case in point is Brennan and his team’s recent work on The Doug + Nancy Barnhart Cancer Center at Sharp Chula Vista Medical Center in San Diego, where, Brennan says, “every measure was taken to improve the patient experience from the moment of arrival.” To do this, Brennan and his team created a patient advisory group to provide feedback on what they liked—and disliked—about the existing facility. As they designed, they incorporated that feedback. The result is a state-of-the-art facility that keeps the human factor in sight.