PLAY MOCA and COCO Design Group Join Forces

invertedLA (Photo Courtesy of COCO)The Museum of Contemporary Art, Los Angeles and music label IAMSOUND will present the first of three installments of PLAY MOCA this Friday July 27^th from 6:00 to 10:00pm.  LA-based design group COCO will create a temporary installation titled invertedLA to showcase the museum’s collaboration of musicians, artists, and designers.

The curated space will feature 400 large balloons suspended above the crowds. The SCI-Arc graduates comprising COCO designed the balloons to morph with the atmosphere and imagery in motion, reflecting themes of LA’s varied and extraordinary topography. The overall effect is a playful, dynamic experience of music, film, light, and motion.

The first show will feature performances by Salem and IO ECHO, Visuals by Drew Barrymore, and a DJ Set by Health. Future shows will be held on August 17^th and August 24^th.



Little Tokyo Design Week

Little Tokyo Design Week, a four-day architecture and design event taking place July 14-17, 2011, will honor Japanese design and technology and its intersection with trends emerging in Los Angeles. The event will promote sustainability and creativity as it pushes innovators, corporations and members of the artistic community to explore possibilities for a "New Urban Lifestyle."

Programs and symposia will integrate community partners, restaurants and retailers with Little Tokyo's Big Three cultural institutions: the Japanese American National Museum, the Japanese American Cultural and Community Center, and the Geffen Contemporary at MOCA. Several exhibits will showcase student projects from USC, UCLA, the Southern California Institute of Architecture (SCI-Arc) and the Art Center College of Design as new designs and projects are presented by sponsoring companies like Toyota.

A full schedule of events can be found on the event site.