The Hackable Building: From Corporate to Cool for Tech Tenants

At Latitude 34 in Los Angeles, Gensler is re-conceiving office space for a new type of client. Jack Skelley tells us how. Rendering courtesy Gensler.

By Jack Skelley

While the commercial real estate market remains in the doldrums, with high vacancies and low rents, one submarket is on fire: Tech. Companies such as Google and YouTube are expanding into Southern California, for example, and gobbling up all the “cool” buildings. You know, old bow-truss warehouses turned into creative space that feels authentic, textured, scaled to the individual, and not “corporate” like most traditional office buildings.

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