Your ideas are great. Your projects are spectacular. But, when it comes to the nuts and bolts of running a business—any kind of business—all of us can always use a little guidance. From marketing and public relations to intellectural property and employment law to human resources and finance, maintaining and growing a successful firm means a lot of moving parts. We're pleased to present the first in a series of conversations with experts outside of architecture and design whom we've asked to weigh in with tips, suggestions and ideas on the ingredients that go into a building a thriving practice. Our hope is that each one will get you thinking big and strategically.