Standard, Silvia Kuhle and Jeff Allsbrook’s LA–based firm, has a portfolio chock-full of compelling retail projects, from James Perse to Maxfield to Jenni Kayne. Recently, they completed another retail design, this time for the beauty brand Hourglass Cosmetics’ first stand-alone store, in a 1920s building on Venice’s Abbot Kinney Boulevard.
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Last year, AIA|LA honored Standard, helmed by Silvia Kuhle and Jeffrey Allsbrook with a merit design award for their thoughtful imagining of the new Kayne Griffin Corcoran Gallery in Los Angeles. A car dealership–turned-photography studio, the architects transformed it into a compelling space for art.
When Hayden Slater, one of the minds behind the Pressed Juicery, approached the architecture firm Standard, helmed by Jeffrey Allsbrook and Silvia Kuhle, he was thinking big and small. In addition to a space in Beverly Hills (it would ultimately become both the design idea lab and flagship for the company), Slater and his partners planned on rolling out several more locations, ranging in size from small to smaller. They wanted a firm that could create a concept flexible enough to fit a compact storefront on down to almost a niche, with elements that could be incorporated or not without diminishing the character of the brand.