Greenwashed

Click image to visit Hennessey + Ingalls BookstoreGreen Dream discusses what green design means for architecture

Professor Winy Maas, principal of Netherlands-based MVRDV and director of The Why Factory think-tank at Delft University of Technology, asserts that green projects are still failing to achieve their potential. Green Dream makes a series of disconcerting observations on the state of sustainability, theory and practice. One of the 22 critical points that the book makes is the tendency to focus on 'small green deeds,'  interventions that are too small and disconnected to have much of an impact. Professor Mass concludes that green is ultimately about performance. He proposes a calculator, which can measure how green cities are, to make efforts in the field of sustainability more effective.

Barcelona under a roof of urban farming, illustrating the impossibilty of the concept